At this year’s IAA Transportation show (Sept. 17th to 22nd, 2024), Michelin is showcasing its newest regional and long-haul truck tyres within a fully recyclable exhibition space. The theme, “Step Up,” emphasizes both the enhancement of customer profitability and sustainability, and a call for the transportation industry to unite against significant challenges. This event not only allows Michelin to present key new products but also to highlight advancements in other areas.